| Best Entertainment Programme Sponsored by The Fountain Studios |
- Celebrity Juice, talkback THAMES for ITV2
- Dynamo: Magician Impossible, Phil McIntyre Entertainment for Watch
- Strictly Come Dancing, BBC Productions for BBC One
- The Apprentice You're Fired, talkback THAMES for BBC Two
- The Million Pound Drop Live, Remarkable Television for Channel 4
- The Only Way is Essex, Lime Productions for ITV2
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Best Popular Factual Programme Sponsored by The Hospital Club Studios
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- An Idiot Abroad, Mentorn for Sky 1
- Big Fat Gypsy Weddings, Firecracker Films for Channel 4
- Dambusters: Building the Bouncing Bomb, Windfall Films for Channel 4
- Hugh's Fish Fight, Keo Films for Channel 4
- Junior Doctors: Your Life In Their Hands, BBC Productions for BBC One
- Operation Mincemeat, Walker George Films for BBC One
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Best Documentary Programme Sponsored by Parthenon Entertainment
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- For Neda, Mentorn for HBO
- My Brother the Islamist, Grace Productions for BBC Three
- Poor Kids, True Vision for BBC One
- Sri Lanka's Killing Fields, ITN Productions for Channel 4
- Terry Pratchett: Choosing to Die, Keo Films for BBC Two
- Undercover Care, Panorama BBC Productions for BBC One
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| Best International Programme Sales Sponsored by About Corporate Finance |
- Big Fat Gypsy Wedding, Zodiak Rights
- Doctor Who Series 6, BBC Worldwide
- Jamie's 30 Minute Meals, Fremantle Media Enterprises
- Merlin Series 3, Fremantle Media Enterprises
- The Week the Women Went, BBC Worldwide
- Torchwood: Miracle Day, BBC Worldwide
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| Best Daytime Programme Sponsored by NEP Visions |
- 32 Brinkburn Street, BBC Productions for BBC One
- Antiques Road Trip, STV for BBC Two
- Dinner Date Series 2, Hat Trick Productions for ITV1
- Jamie's 30 Minute Meals, Fresh One for Channel 4
- Justice, LA Productions for BBC One
- The Indian Doctor, Avator Productions /Rondo Media for BBC One
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| Best Pre-School Programme |
- Baby Jake, Darrall Macqueen for CBeebies
- Little Charley Bear, Chapman Entertainment for CBeebies
- Rastamouse, Three Stones Media / The Rastamouse Company for CBeebies
- Something Special for CBeebies
- The Octonauts, Silvergate Media for CBeebies
- Tinga Tinga Tales, Tiger Aspect Productions for CBeebies
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| Best Children's Programme |
- Grizzly Tales, Grizzly TV for NickToons and ITV Global Entertainment
- Horrible Histories, Lion Television for CBBC
- House of Anubis, Lime Productions and Studio 100 for Nickelodeon
- The Amazing World of Gumball, Cartoon Network for Cartoon Network
- The Itch of the Golden Nit, Aardman Animations for CBBC
- The Sarah Jane Adventures, BBC Wales for CBBC
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| Best Multichannel Programme Sponsored by Loft London |
- Celebrity Juice, talkback THAMES for ITV2
- Dynamo: Magician Impossible, Phil McIntyre Entertainment for Watch
- Getting On, Vera Productions for BBC Four
- Junior Doctors: Your Life In Their Hands, BBC Productions for BBC Three
- Our War, BBC Productions for BBC Three
- The Only Way is Essex, Lime Pictures for ITV2
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| Best Documentary Series Sponsored by CTV |
- 24 Hours in A&E, The Garden for Channel 4
- All Watched Over by Machines of Loving Grace, BBC Two
- Coppers, Blast Films for Channel 4
- Hugh's Fish Fight, Keo Films for Channel 4
- Our War, BBC Productions for BBC Three
- Strangeways, Wild Pictures for ITV1
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| Best Drama Series or Serial Sponsored by Prime Focus |
- Any Human Heart, Carnival Film & Television for Channel 4
- Downton Abbey, Carnival Film & Television for ITV1
- Mad Dogs, Left Bank Pictures for Sky 1
- Misfits, Clerkenwell Films for E4
- The Crimson Petal & The White, Origin Pictures for BBC Two
- The Hour, Kudos Film & Television for BBC Two
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| Best Single Drama Sponsored by Wimbledon Studios |
- Appropriate Adult, ITV Studios for ITV1
- Eric & Ernie, Blue Door Adventures for BBC Two
- Hattie, Angel Eye Media for BBC Four
- The Road to Coronation Street, ITV Studios for BBC Four
- Toast, Ruby Film and Television for BBC One
- United, World Productions for BBC Two
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| Best Soap/Continuing Drama Sponsored by Broadcast Video Expo |
- Casualty, BBC Productions for BBC One
- Coronation Street, ITV Studios for ITV1
- EastEnders, BBC Productions for BBC One
- Emmerdale, ITV Studios for ITV1
- Holby City, BBC Productions for BBC One
- Hollyoaks, Lime Pictures for Channel 4
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| Best News Programme |
- BBC News at Ten - Riots, BBC News for BBC One
- ITV News at Ten - Battle For Misrata, ITN for ITV News
- Japan Earthquake, ITN for Channel 4 News
- The Fall of Tripoli, Sky News for Sky News
- The Royal Wedding, ITN for ITV News
- UK's Summer Riots, ITN for Channel 4 News
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| Best Comedy Programme Sponsored by Pinewood Studios |
- Episodes, Hat Trick Productions for BBC Two & Showtime
- Friday Night Dinner, A Popper Pictures/Big Talk Productions for Channel 4
- Little Crackers, Various for Sky 1
- Miranda, BBC Productions for BBC One
- The Inbetweeners, Bwark Productions for E4
- The Trip, Revolution Films / Baby Cow / Arbie for BBC Two
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| Best Sports Programme Sponsored by Presteigne Charter |
- Aviva Premiership Final, Sunset + Vine for ESPN
- FA Cup Final, IMG for ESPN
- Formula 1 The Abu Dhabi Grand Prix, for BBC One
- Isle of Man TT, North One for ITV4
- Match of the Day, BBC Sport for BBC One
- Ryder Cup, ETP / IMG for World Fed
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| Best Music Programme Sponsored by SIS LIVE |
- Frankenstein's Wedding, BBC Productions for BBC Three
- Glastonbury 2011, Glastonbury Festivals/BBC for various channels
- Kylie Minogue's Aphrodite, Blink TV for Sky 1 / Sky 3D
- Later with Jools Holland, BBC Productions for BBC Two
- Live from Abbey Road, Live From Abbey Road for Channel 4
- This is Michael Buble, ITV Studios / Warner Music for ITV1
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| Best New Programme Sponsored by 3 Mills Studios |
- Friday Night Dinner, A Popper Pictures/Big Talk Productions for Channel 4
- Our War, BBC Productions for BBC Three
- Random, Hillbilly Films for Channel 4
- Scott & Bailey, Red Production Company for ITV1
- The Only Way is Essex, Lime Pictures for ITV2
- The Trip, Revolution Films / Baby Cow / Arbie for BBC Two
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| Best Post Production House Sponsored by Avid |
- Deluxe 142
- Films at 59
- Halo Post Production
- Molinare
- Prime Focus
- Technicolor Creative Services
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| Best Independent Production Company Sponsored by The London Studios |
- Atlantic Productions
- Big Talk Productions
- Carnival Film & Television
- Firecracker Films
- Lime Pictures
- Red Production Company
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| Channel of the year Sponsored by Arqiva |
- BBC Three
- BBC Two
- ITV1
- ITV2
- Sky 1
- Sky News
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